Posted on 8,Aug | Posted by Rich Evans

Recently we took on doing SEO for a new client, SydneyGhostTours.com.

As always we did a quick check to see if his site would be compatible and that we could indeed get some results for him. Unfortunately, after some initial results got him right to the top, his site dropped significantly and quickly.
We couldn’t work out why the same bag of tricks we use for SEO on other websites didn’t work this time round, usually we find there is a list of obvious things to look for, however this time, there was no rhyme nor reason, and this drop was really affecting his business.

After much discussion, we decided a new website would be the way to go, so we launched this site here Ghost Tour Sydney

The site has a new structure and has very clear cal to action points, same content, new design… let’s see what happens.

We will update this post as the site is indexed and use it as a case study of the whoah to go of getting your site listed in google.

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About Rich Evans

Rich Evans has a career that spans more than 17 years in the design and marketing industries. He has spent the last 10 years running his own business — REDD interactive. His book Click Here was published in 2009 and has been a hit with business owners for it's easy to understand explanations of how to succeed online.

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